How to set leads for water damage work
There are a number of ways to get water damage leads. Two of the main avenues are Internet leads and referral based marketing. This article will detail some pros and cons to both. Some advice on marketing for your business is to not count on one source. Programs, procedures and policies have constant change especially in our industry. Do yourself a favor and do not put all of your eggs in one basket. You want to build a strong marketing foundation. Below are water damage
Pros & Cons Of AdWords or Pay-per Click Lead Generation
Businesses using AdWords and pay-per click lead generation pay based on how many google search users are directed to their site.
Pros: AdWords provides instant visibility. If you activate an account, fund it and create effective ads, you can have a pay-per-click ad up on the first page of Google in minutes. Because Google Search users have been directed to your site after searching for a specific service, you know you are paying to advertise to people who are looking for exactly what you are offering. Participation is Google AdWords also provides you with a lot of information about consumers, and you can advertise based on that information.
Cons: Since you are paying for clicks, not for sales, there is no guarantee that a search which landed a homeowner at your website will result in a contract. Most importantly, you are bidding on ad positions with your competitors, and clicks can get very expensive – in fact they can cost hundreds of dollars per click in the water damage restoration business.
Pros & Cons Of Organic SEO Lead Generation
Organic SEO or search engine optimization is a way for business owners to generate visits to their website because they have smartly used keywords in the content of their site.
Pros: One of the main benefits of using organic SEO to generate leads is that it is technically “free” because you are not paying Google for this visibility. Organic results should be a result of a strategic, content-driven marketing strategy. 5 to 10 times as many people click on organic (non-paid) search results as they do PPC ads. Thus the top organic positions rake in the most amount of Internet driven leads. Search engine optimization ranking factors include continually optimizing website and blog. Similarly to PPC lead generation, through the use of keywords, you can naturally attract Google search users to your site, which helps to ensure ideal customers find your website.
Cons: Organic SEO lead generation can be very competitive because everybody wants it and many companies engage “hired guns” for SEO services. Organic SEO is a long term investment because it takes a lot of work, time and content to generate sustainable results – and there is no guarantee that your work or investment will result in a first page listing on Google. Further, Google changes its organic ranking algorithms all the time (over 600 times in 2014). So the organic rankings are always being reshuffled because Google is always adjusting how it ranks websites. This is why organic SEO is a never ending game.
Pros & Cons of Referral Base Lead Generation
By building relationships with businesses in related industries, water damage restoration specialists can generate leads through referrals by professionals who recommend their work to homeowners, plumbers, carpet cleaners, insurance agents, adjustors and other contractors are a few of those professionals.
Pros: The general belief about lead generation is that referrals more consistently result in a signed contract than any other form of lead generation. They are also built on trust and relationships. You generally have to make a mistake to lose them.
Cons: Referrals have become a significant source of income for plumbers, and many are beginning to take advantage of the system, referring based on how much money they can make instead of the quality of the service provided. Because of this, the cost of generated leads can be very expensive if water damage restoration specialists are not careful about the plumbers they work with. It is best to not get in a bidding war with other companies, offer other benefits and services so they like you.
Lead Generation can be your best friend or worst nightmare. It comes down to understanding each strategy, it’s pros and cons, and learning to use it to your advantage. To learn more about how you can employ the very best water damage lead generation strategies for landing for flood damage business, call 866.667.3356 or click here to contact a More Floods team member.