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At More Floods, we like to think of carpet cleaners as our secret source of business. Many water damage professionals have created strong relationships with plumbing contractors and insurance agents serving their target market. Carpet cleaning contractors, however, are a largely untapped opportunity for referrals. Homeowners often reach out to professional carpet cleaners when they have water damage in their home. While some carpet cleaners have grown their businesses to include restoration services, many have a limited scope of services they offer. Because of this, they may need to refer homeowners with water damage to another contractor who can handle extensive flooding and loss. This is where a relationship with the local cleaning professionals in your area could become very beneficial for your water restoration business.

The Challenges of Turning to a Carpet Cleaner as a Source of Leads

Like many referral relationships, building a relationship with a carpet cleaner isn’t always easy and there are both pros and cons to this approach to securing more restoration work. One major downside of working with cleaning contractors to secure leads is the time it takes to start booking work. These are not instant or immediate leads sources, like a third party administration might provide. Instead, it takes time and patience to build a strong relationship with cleaning companies so they feel comfortable suggesting your crew to their clients. There is also the fact that many carpet cleaners are diversifying their services to include water damage clean up. They’re realizing the potential profit that exists and are getting the training they need to grow their business. This may limit your access to leads from this source.

The Pros of Turning to a Carpet Cleaner as a Source of Leads

There is no perfect source of referrals, but don’t let the challenges that come with building relationships with cleaning contractors keep you from taking advantage of this potential source of leads. One of the biggest benefits of working with a carpet cleaner is that this can be a mutually beneficial relationship. When you experience a surge of work, their team members can benefit from being apart of your on-call labor. Knowing that they benefit from your success may make them more anxious to send large jobs your way.

Tips for Building Relationships With Carpet Cleaners

Practice patience and consistent marketing as you begin reaching out to carpet cleaning professionals in your area. It will take time to turn these businesses into a source of referrals. Plan to use multiple marketing strategies to become a familiar brand. To get your foot in the door, offer to outsource carpet cleaning to their team for the jobs they send your way.   At More Floods, we help water damage restoration businesses create multiple sources of leads through consistent marketing and referral relationships. We not only give our members with tips for creating these connections, we give provide guidance as they create effective marketing materials for reaching referrals and homeowners. To learn more about joining our network, click here or call 1-866-667-3356.